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Allison Bergamo (Principal, Bergamo Marketing Group)
Kristin Harlan (Partner Program PR , Amazon Web Services)
Marie Rourke (Founder and Chief Channel Strategist , WhiteFox Marketing Inc.)
Location: Caribbean Ballroom 1
Date: Tuesday, September 13
Time: 2:20 pm - 2:55 pm
Event: Women's Leadership Summit
Session Type: Conference Session
Vault Recording: TBD
Succeeding at any level at a company or in the channel requires exceptional communication skills. Being able to provide clarity to the team on where the organization is heading, the value proposition and getting everyone’s buy-in can be the difference between success and failure. What channel professionals often forget is who is on the team. It’s not just internal employees, but also partners, developers, suppliers and everyone responsible for bringing solutions to the customer. This makes communication strategies that much harder to develop but that much more critical. In this session, attendees will learn how to craft communications plans that match the realities of the market by hearing best practices from channel partners and suppliers.