MSP Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sept 15-17, 2025
Loews Royal PacificOrlando, FL

2025 Agenda

Elevating Customer Experience (CX) with AI for Today’s IT Buyer

Craig Galbraith  (Editorial Director, Informa TechTarget)

Location: Keynote Room, Oceana Grand Ballroom 6

Date: Wednesday, September 17

Time: 3:30 pm - 3:50 pm

Pass Type: Expo + Keynote Pass, Summit Pass

Session Type: Keynote

Vault Recording: TBD

Technology is changing faster than ever, but remember that the customer profile is also undergoing significant change. Most of IT dollars spend goes through millennials – people born after 1982. They have different buying patterns and look at their products and services differently than previous IT customers. They want integrated hardware, software service stacks and they often want to buy online. That makes customer experience (CX) more important than ever. This vendor panel will look into how cutting-edge CX features can transform the IT buying experience, using agentic AI and other transformative technologies to help close deals and provide post-sale support. The goal is to ensure seamless buyer and user experience for MSPs and customers. Attendees will learn how AI powers intelligent automation of cybersecurity and other managed services, discover next-generation interfaces that make features more accessible than ever to users, and how vendors and partners can work together to delivering superior customer experiences