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Agenda

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How to Become a Master of Marketing

Allison Bergamo  (Principal, Bergamo Marketing Group)

Reginald Stevens  (CEO, IRIS Solutions)

Charl Ignacio  (Founder and CEO, The CMO Guru, HireXPro)

Location: Caribbean Ballroom 2

Date: Thursday, September 15

Time: 9:45 am - 10:20 am

Event: MSP Summit

Session Type: Conference Session

Vault Recording: TBD

Today's channel leaders need to make marketing a priority; marketing matters more than ever, and it is more complex than in the past. session.That means every technology provider needs to distinguish not only their brand but why their managed services are a good fit for customers and why those customers should choose their organization over a rival. Channel leaders also need to understand how the customer journey has changed since the onset of the pandemic so their offerings can be found easily at the critical moment that buyer is gathering information. Suffice to say your marketing strategy may be more complex than your technology strategy. The current economic uncertainty, combined with an increasing number of customers relying on digital channels vs. engaging with sales reps, means that MSPs must reimagine their marketing programs. In this session, leaders will share marketing best practices, how MDF from vendors and distributors is changing for better or worse and how they are crafting marketing messages that resonate. Of course, we will delve into the cost of marketing with a focus on how to get the most from your marketing investments.