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Sept 15-17, 2025
Loews Royal PacificOrlando, FL

2025 Agenda

IT Vendors & MSPs: How to Partner Up and Cash In on Services Boom

Bryan Green  (Director of Strategic Alliances, CallTower)

Rachell Weiss  (Service Partner Manager, Thoropass)

Sam Ruggeri  (VP Business Development and Strategic Partnerships, LincolnIT)

Location: Expo Hall, Pacifica Ballroom 6 & 7, Booth 101

Date: Tuesday, September 16

Time: 2:00 pm - 2:30 pm

Pass Type: Expo + Keynote Pass, Summit Pass

Session Type: Channel Partners Theater Session

Vault Recording: TBD

CallTower
Moovila
Thoropass

More than 70% of IT business runs through the channel. Service providers are growing faster than their vendors, and 1.5x as fast as SaaS companies. So vendors and cloud providers have about 60 billion reasons to work with MSPs with the MSP market forecasted at $60 billion in 2025. This panel of vendors will provide all the details on how they are working with MSPs, what products they sell through MSPs and the kind of incentives they offer. This is a chance for MSPs to evaluate the partners they want to work with, and how they can best work together to navigate a fast-paced IT landscaper where AI, cybersecurity and global economics stand still for no one.