2025 Agenda

The MSP visionary returns with game-changing industry insights. After five years of silence, MSP pioneer Michael George steps back into the spotlight at MSP Summit for a riveting, no-holds-barred conversation that will reshape how you view the managed services landscape. Hear from the industry insider who said: "The industry has changed dramatically since 2019—and not all for the better. It's time for some uncomfortable truths."

Why this session is unmissable:

• Rare Industry Intelligence: As the visionary who transformed Continuum into an MSP powerhouse before its acquisition by Thoma Bravo and ConnectWise, George brings unparalleled insider perspective on what's really happening behind closed doors.
• Private Equity's Hidden Impact: Discover the unfiltered truth about how private equity has fundamentally altered the MSP ecosystem—and why it matters to your business's future.
• The Three Mega-Trends Reshaping MSPs: George reveals the critical market shifts most providers are dangerously unprepared for, and why falling behind could be catastrophic.

Exclusive Insights you will gain:

• The hyper-automation revolution that's separating industry winners from the soon-to-be-obsolete
• Why identity management has become the cornerstone of modern MSP security strategy
• How complexity is killing profitability—and the radical simplification your tech stack needs

Hear the brutal truth about growth in the coming year. In this high-impact interview, George pulls no punches on why today's vendor landscape is actively undermining MSP success and what it truly takes to achieve profitable growth in an increasingly challenging market defined by labor shortages and intensifying competition. Don't miss this rare opportunity to hear directly from the executive who's seen it all, built it all, and is now ready to tell all.