2025 Agenda

In this exclusive MSP Summit Keynote interview, we will sit with Microsoft’s USA SMB leader Monica French to discuss how Microsoft is focused on unleashing an AI digital first mindset and what that means for partners. During this interview, attendees will hear the opportunities French sees in SMB market—the economy’s largest--and why small business is critical to Microsoft’s growth. Hear how French’s career helped fuel her passion for empowering SMBs and what she learned from her experience at LinkedIn before taking over a key SMB role within Microsoft which has the largest partner network serving small businesses. She will discuss the company’s "AI-First" strategy, how Microsoft is accelerating AI solution development, her role overseeing deployment strategies. SMB is a huge market opportunity for partners who can help customers understand how AI can assist in every task, from enhancing customer experiences to optimizing operations.