Atlanta 2024 Agenda

Taking liberty with the famous Led Zeppelin lyrics, partners have had good times, bad times, we’ve all had our share, but the turbulent times are the most difficult to navigate. For channel partners servicing customers who are weighing spending in the face of an uncertain presidential election along with the lingering and stinging effects of inflation these are challenging times. It might be far different from selling to customers in a recession but today’s economic climate can prove difficult to navigate. In this session, attendees will hear from owners and operators of some of the best performing Channel Futures MSP 501 organizations. They will share how they are shepherding their organizations through today’s uncertainties by applying lessons from the past. Yes, these organizations are all woman-owned or woman-led members of Channel Futures’ MSP 501 with wisdom to share. They will address the big issues of the day such as which sales strategies to apply in today’s environment, what customers really need when it comes to justifying tech spend, and finding ways to drive efficiency. The next few months are critical so your MSP’s success, so attend this session for actionable takeaways you can apply today.