Agenda

Today’s agents and technology advisers are hard charging sales organizations with a laser-like focus on the customer. But today’s challenges are forcing leaders of these agents and direct sellers to suddenly shift their thinking about the strategic value of marketing. In a world where the customer has more choices than ever and communications services have been commoditized, leaders need to differentiate their organizations from the competition and stand out from the crowd. Even in the world of B2B channel marketing, different strategies are required depending on the market segment/industry targeted. The sales-focused leader must now think about marketing as a valuable asset, not just another expense, and embrace the opportunity. This session is designed for leaders of technology advisory firms who want to understand strategic marketing techniques at a high level. This will enable them to increase their market visibility, attract new customers and solidify their market positions in a fast-changing market.