Agenda

Today’s high-performing partners are focused on improving customer loyalty, client retention and reducing turnover to ensure their organizations’ success. That can only be achieved by understanding what the customer wants and how the buyer's journey is changing. In this session featuring influential senior IT leaders who oversee their organization’s strategic technology direction, the voice of the customer will be brought to life. Gain an understanding of what these leaders want from their partners— whether they are delivering IT, managed services, communications services or other business technologies. Find out how their journeys have changed, what makes for great partnerships and the demands they are facing from business leaders who want to leverage technology to advance their businesses. We will bust myths and dispel rumors on the way to enlightening channel partners who want to attract new customers while a improving satisfaction with their existing clients.