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Agenda | MSP Summit 2021

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The Seven Deadly Sins of Sales & Marketing Alignment and How to Fix Them

Angela Leavitt  (Founder/CEO, Mojenta)

Location: Level 3, Jasmine BCD

Date: Wednesday, November 3

Time: 10:15am - 10:50am

Pass Type: All-Access, CP Conference

Session Type: Conference Session

Track: Business of the Channel

Vault Recording: TBD


Channel leaders need to understand why sales and marketing misalignment costs companies more than $1 trillion a year robbing them of higher growth and performance. The reasons driving this misalignment are numerous including differing goals and priorities, weak processes and even poor communication. It all results in companies wasting valuable time and resources. A negative side effect of this is finger-pointing by managers and employees that creates high frustration levels for everyone involved. The good news is that companies with good sales and marketing alignment close 38 percent more deals and achieve 208 percent higher revenue than their peer set. This session will explore the seven deadly sins that are keeping channel partners and suppliers from achieving optimal alignment. Attendees will be treated to a step-by-step plan for eliminating misalignment from their organization resulting in a cohesive growth-oriented team.