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Agenda | MSP Summit 2021

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Why CX Providers Have Resisted the Channel – Until Now

Craig Galbraith  (Executive Editor, Channel Futures)

James Anderson  (News Editor, Channel Futures)

Andrew Pryfogle  (Founder & CEO, CX Effect)

Location: Level 1, Bayside B, Booth #1053

Date: Wednesday, November 3

Time: 2:00pm - 2:10pm

Pass Type: All-Access, CP Conference, Expo-Only, MSP Summit Conference

Session Type: Channel Partners Theater sponsored by AT&T

Vault Recording: TBD

Customer experience vendors are dipping their toes into the channel, and agents stand to profit.

A new generation of companies are building products that center around improving the customer experience – from CaaS to CRM to workforce optimization solutions. But many of these startups began as direct selling firms. In this session we’ll learn about the trends that are causing CX providers to warm up to the referral channel and vice versa.

Join Craig Galbraith and James Anderson, hosts of the Channel Futures Podcast, as they interview CX Effect Founder Andrew Pryfogle.

  • What keeps CX startups from embracing the indirect channel
  • How to establish your firm as a leader in CX solution sales

How to make suppliers and purchasers happy throughout the sales process