Jeannine Edwards, VP, Marketing, SaaSAssure
Jeannine Edwards is a SaaS marketing and community leader with 20-plus years of experience driving revenue, enhancing brand awareness, fostering product adoption, and building customer loyalty within the channel industry. Her comprehensive marketing expertise encompasses brand management, revenue alignment, messaging, demand generation, digital strategies, and field marketing.
Edwards championed the role of community within the channel, notably during her tenures with The Channel Company, StorageCraft/Arcserve, and ConnectWise. She was instrumental in leading the IT Nation event platform to new heights.
Her contributions to the channel have earned her accolades such as eight-time recognition in CRN’s Power 100: Most Powerful Women of the Channel and nine-time honoree in CRN Magazine's Top Women of the Channel. Edwards is a well-known and dynamic speaker, and has covered a wide range of topics within the MSP industry at numerous events. She has a passion for helping empower the channel community to optimize success.