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Originally from Scotland, Neil Farquharson has lived in the United States for 20 years, during which time he has been making technology accessible to a wide audience, technical and nontechnical. He's spoken at many conferences on topics ranging from email encryption to customer psychology. An avid experimenter with internet marketing tools such as social media, pay-per-click and analytics, he is the director of marketing for ConectUS Wireless and an adjunct marketing professor at the Naveen Jindhal School of Management, part of the University of Texas at Dallas.