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Sitima Fowler, co-founder and partner at Iconic IT, is dedicated to helping her clients with their technology needs as well as giving back to the MSP community by sharing her success advice in a creative way. She holds a bachelor’s degree in electrical engineering and a master’s degree in management and leadership from Rochester Institute of Technology. Prior to Iconic IT, Sitima was the co-CEO of Capstone IT, one of four MSPs that merged in 2019 to form Iconic IT. Sitima emigrated from India with her parents when she was in the sixth grade. Her family struggled in their early years in the United States. Their lifestyle lit a fire in Sitima that remains her driving force in her desire to succeed as a business leader and as a mentor. Her passion has been securing and improving small and medium organizations with proper technology solutions with an emphasis on customer service. She is a professional speaker on a wide variety of topics including cybersecurity, sales and marketing, and business strategies. The recipient of the Rochester, New York, USA’s 2015 Small Businessperson of the Year and a finalist for the 2018 Athena Award, Sitima is also dedicated to sharing her knowledge and being a thought leader in the community.