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Jay McBain is the principal analyst for global channels, partnerships and ecosystems at Forrester, one of the most influential global research and advisory firms in the world. A highly visible and respected thought leader in the global channel, he was named 2021 Channel Influencer of the Year by Channel Partners magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top influencer lists. Jay is often sought out for industry guidance and future trends. He has spent his 27-year career in various executive channel sales, marketing and strategy roles within IBM, Lenovo and ChannelEyes.