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Agenda | MSP Summit 2021

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John MuscarellaExecutive Director Indirect Channel SalesCox Business

As executive director of indirect channel sales at Cox Business, John Muscarella is responsible for indirect sales channels including sales, strategy and operational support. His team has primary responsibility for developing, implementing and selling solutions utilizing the Cox Communications network and RapidScale cloud solutions throughout the country. John has more than 25 years of experience in business management, which includes sales and leadership positions with companies such as Polycom and Sprint. John successfully relaunched the national indirect sales channels, which included the partner relationship management platform, profitability analysis and operational alignment with sales and order management. He also established agreements with national distributors and value-added resellers. The team's efforts resulted in 55% revenue growth over two years and contributed more than $100 million in incremental new revenue.