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Dr. Ashlyn Szilva, vice president of JS Group, has earned a bachelor’s degree, master’s degree and Ph.D. Her specialization was holocaust and genocide studies, photo history and research methods. She was a community college professor for two years before formally joining the tech industry in 2019 as director of research and digital for JS Group. She applied her unique experience in research methods, analytics and photography to social media and marketing innovation. She was promoted to vice president of ecosystems, influence and research in August. Szilva manages the social media influence and social selling strategy for dozens of technology firms big and small and is well known for her ability to create influencers in a digital normal. She often states, “if it isn’t shareable, it isn’t real in the digital age.” Her team delivered 147% YoY growth in the JS Group Social Selling Program in CY2021 and is the top ROI program in the technology industry for sales digitization of enterprise and mid-market.