MSP Summit is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the MSP Summit agenda by session type and pass type.

Understanding IT Buyer Behaviors

David Nour  (Senior leadership/board advisor, educator, executive coach, and bestselling author, The Nour Group)

Date: Wednesday, September 18

Time: 4:40 pm - 5:10 pm

Pass Type: Summit Pass

Session Type: Conference / Workshop

Vault Recording: TBD

Many channel partners and MSPs are using outdated assumptions about IT buyers that no longer reflect the reality of tech consumption dynamics. This creates misalignment between channel partners’ go-to-market strategies and the behaviors of the modern buyer. This could cause partners to fall behind quickly in a crowded, competitive market. It’s important to understand buyers’ perceptions — what they believe partners get right and where they see gaps. One thing is clear: No matter the size and scope of an IT project or whether it is SMB or enterprise, the purchasing process is more complex than ever. Join keynote moderator David Nour for a deep dive Q&A session where attendees can get answers to specific questions about what buyers want from partners, how they deploy resources, and how solutions are researched and vetted. In a smaller, more intimate setting, get to know these IT executives one-on-one, better understand their perceptions, challenges, opportunities and strategic priorities. Don’t miss out on the opportunity to engage senior executives with compelling questions, quickly test your value proposition and better understand how they consider your solutions.