2026 Agenda

The vendors and technology providers who will lead the MSP channel in the next decade understand a fundamental shift: MSPs are no longer buying point solutions for infrastructure management or ticketing systems. They're investing in platforms that help them sell intelligence, insight, and strategic decision-making to their clients.

This session will feature perspectives from today's leading vendors and technology suppliers. It will explore how these channel-centric organizations are building AI-native platforms and capabilities specifically designed for MSPs and IT solution providers—empowering them to transform from service delivery businesses into managed intelligence providers.

Artificial intelligence is creating unprecedented opportunities for vendors who can help MSPs reimagine their operations, pricing models, and service portfolios. From embedded AI automation that eliminates tier-one support burdens to large language models that power documentation, call summarization, and proactive anomaly detection—the technology stacks they're building for MSPs must evolve as fast as business models are changing in today's market.

But the MSP market is also navigating real uncertainty. Partners need strategic providers who can help them address how to overcome resource-constrained environments, package and resell these vendor innovations, and determine which AI capabilities they should be paying for. Panelists will address the impact of AI's compression on delivery costs across the board and how their channel programs are evolving to protect margins and keep partners competitive.

This session will address the issues that are keeping MSPs up at night, including:

• Where vendors are seeing the strongest AI adoption and measurable ROI within MSP operations today
• How suppliers are packaging AI capabilities into turnkey, resellable offerings that MSPs can immediately monetize
• Strategies for helping MSP partners upskill their teams to confidently deploy and support AI-driven tools
• What separates AI-native platforms from AI-bolted-on solutions—and why MSPs are starting to notice the difference
• How vendors are positioning their AI roadmaps as strategic enablers of MSP growth, not just another feature release