2026 Agenda

Building on the mainstage keynote, this deep-dive workshop takes you inside the data to understand exactly how to apply findings from 46,000 MSPs to your business. Dina Moskowitz, founder of Partner Optimizer, will break down the specific positioning strategies, messaging frameworks, and service representation tactics that separate MSP 501 companies from the broader market.

The research presented is compiled from data collected and analyzed earlier this month, providing real-time insights. This gives attendees a view of not only where the MSP sector was a year ago, but where we are today. Through interactive exercises and real-world examples, you'll develop a concrete action plan to elevate your market positioning and accelerate growth.

Attendees will:

• Understand how 46,000 MSPs are currently representing their services and product portfolios
• Discover the key differentiators that distinguish MSP 501 companies from the mainstream market
• Identify gaps in their own service positioning and messaging strategies
• Learn practical approaches to elevate their market positioning based on data-driven insights
• Gain perspective on emerging trends shaping the future of MSP service delivery
• Complete a self-assessment of their current positioning effectiveness
• Create a 90-day positioning improvement roadmap