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Mastering Partner Programs: Welcome to the Jungle
Marcial Velez (CEO, Xperteks)
Tony Ferrigno (Founder, AiT Advisory Group)
Jason Pryce (Channel Development Manager, Datto)
Brad Dupee (Director of National Channel Sales, Granite Telecommunications)
Paul Alleluia (Sr. Director of US Managed Service Sales, Fortinet)
Florian Forster (General Manager and Co-Owner, blu Systems GmbH)
Location: Keynote Room, Building C, Level 3, Georgia Ballroom 1
Date: Tuesday, September 17
Time: 9:20 am - 9:40 am
Pass Type: Expo + Keynote Pass, Summit Pass
Session Type: Keynote
Vault Recording: TBD
Just when a tech vendor or supplier thinks they have their partner program dialed in, the channel takes a dramatic turn. With changes coming from factors such as AI, co-managed IT, competitive assaults or other developments, a vendor’s partner program must constantly evolve to meet the needs of today’s leading-edge partners. Because a partner program represents a huge area of investment for vendors, any mistake can be costly in terms of dollars wasted, market share lost, and revenue missed. In this panel session, attendees will hear from leading vendors on how they evolve their partner programs to meet the needs of partners who are focusing more on managed services. It’s a jungle out there when it comes to partner programs filled with predators and growth that can obscure the future.