Speakers 2026
At MSP Summit 2026, thought leaders share actionable takeaways on the hottest topics in the managed services industry today.
Arthur Germain, Principal & Chief Brandteller, Brandtelling
Arthur Germain is Principal & Chief Brandteller of Brandtelling, the brand architecture firm he founded in 2005. Prior to founding the firm, Arthur served in marketing, public relations and editorial roles where he learned a lot about brand storytelling and how businesses often struggle to define who they are, what they do and how they serve their customers. He developed a three-step process for Brandtelling (brand+storytelling) for growth-stage firms where he establishes a Category of One, installs a Story Operating System, and strengthens Story Leadership to ensure against brand drift and fragmentation. His book, The Art of Brandtelling: Brand Storytelling for Business Success, is a how-to guide for building and sharing your unique brand story to strengthen customer relationships and increase business profitability. Arthur served in senior positions with Symbol Technologies during a brand refresh, global public relations agency Neale-May & Partners + GlobalFluency during the dot com bubble, and as an editor at trade and newsstand publications including VAR Business, Home Office Computing, Small Business Computing, Windows Magazine, Communications Week and others. Arthur graduated from the State University of New York at Fredonia with a BS in Communications. He frequently speaks on the Power of Story, Podcasting, and Building and Promoting Story Leadership™.