2026 Agenda
From MSP to SSP: Building a More Profitable Services Business
Patrick O'Dell (Executive Director, Sales Service, Ingram Micro)
Location: Keynote Room, Oceana Grand Ballroom 6
Date: Wednesday, September 30
Time: 8:35 am - 8:55 am
Session Type:
Keynote
Vault Recording: TBD
Everyone is talking about how AI will transform the channel. This session takes a different view. Learn why many MSPs hit a growth ceiling when revenue is tied to time and tickets, and how evolving into a Strategic Service Provider (SSP) creates opportunities for scalable, outcome-based growth.