2026 Agenda

Consider this your permission slip to talk about something other than AI—like designing partner programs that drive real engagement, building platforms that MSPs actually want to use, delivering services that accelerate growth, and solving the operational, financial, and strategic challenges that determine whether MSPs thrive or merely survive.

While the industry obsesses over the latest tech trend, the fundamentals of building profitable, scalable partner programs, integrated platforms, and value-added services haven't changed—they've just gotten harder. This Opening Day MSP Summit power panel assembles four battle-tested executives from today’s leading companies serving the MSP community for a no-holds-barred conversation about what's working (and what's quietly failing) in today's MSP ecosystem.

This isn't your typical vendor panel. No product pitches. No sanitized corporate messaging. Just four peers sharing war stories, hard-won lessons, and the strategies they're betting their businesses on right now.

What's on the table:

• Platform and services strategy: How do you build platforms and deliver services that genuinely simplify MSP operations and accelerate growth—without adding complexity or creating vendor lock-in concerns?
• The profitability equation: Balancing partner margin pressure, vendor objectives, and customer price sensitivity—what's actually working to help MSPs improve economics while growing your business?
• Partner program reality check: Why engagement is declining, which enablement and incentive models are driving real adoption, and what metrics actually predict partner success vs. just looking good in QBRs.
• The hard trade-offs: Integration vs. best-of-breed, customer acquisition vs. retention, standardization vs. flexibility—how leading vendors are making strategic bets in an uncertain market.

Why this session is different:

You'll hear what channel leaders actually think when they're off the earnings call. The investments that looked brilliant in the boardroom but flopped in the field. The unsexy operational changes that unlocked unexpected growth. The tough conversations they're having internally about how to genuinely improve MSP performance—not just drive product adoption or platform lock-in.