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Sept 28-30, 2026
Loews Royal PacificOrlando, FL

2026 Agenda

The Winning MSP's Playbook for Monetizing AI

Scott Jones  (Head of Strategic Sales, Hatz AI)
Jason Hilling  (Chief Operations Officer, IT Solutions Consulting, LLC)
Alex Heublein  (Chief Innovation & AI Officer, Netsurit)
Scott Anderton  (Managing Principal, Tidal AI Advisors)
Location: Expo Hall, Pacifica Ballroom 6 & 7, Booth 915
Date: Tuesday, September 29
Time: 2:30 pm - 3:00 pm
Pass Type: Expo + Keynote Pass, Summit Pass
Session Type: MSP Panel
Vault Recording: TBD
Hatz AI

AI is the biggest revenue opportunity MSPs have seen in a decade, but most are still selling it like another line item. In this session, Hatz AI leads a candid conversation with partners who have successfully made the leap to selling AI as a service. Our panelists share the real go-to-market playbook: how to package and price AI offerings, which use cases actually close deals, and how to build the delivery motion to support them. You'll leave with practical answers to the questions every MSP is asking: Where do I start? What do I sell first? How do I get customers to say yes?