2026 Agenda
The Winning MSP's Playbook for Monetizing AI
AI is the biggest revenue opportunity MSPs have seen in a decade, but most are still selling it like another line item. In this session, Hatz AI leads a candid conversation with partners who have successfully made the leap to selling AI as a service. Our panelists share the real go-to-market playbook: how to package and price AI offerings, which use cases actually close deals, and how to build the delivery motion to support them. You'll leave with practical answers to the questions every MSP is asking: Where do I start? What do I sell first? How do I get customers to say yes?